Customer Insights and Analysis
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
Have you ever wished you could travel to the future, so you can plan ahead? Knowing what’s around the corner would be really useful for keeping everything on track, right? Unfortunately, seeing the future isn’t possible. But, in business and marketing, you do have the next best thing: customer insights.
Customer insights, also known as consumer insights, are gained by analyzing data. They provide clues about consumer behavior patterns, or market trends. Interpreting these clues enables your marketing teams to predict, and shape, the future. Your marketing staff can use them to decide on the best ways to connect with your target audience, and to achieve the results they want.
What's covered
The value and benefits of customer insights in planning marketing strategies
How to collect, read, and analyze a wide range of data
How to plan a customer insight & analysis strategy
Why your teams need this course
Business is fast-paced. Keeping up with consumer behavior, and trends, is the only way to survive. For senior leaders in marketing, marketing managers, or marketing executives, the ability to analyze and interpret customer insights is essential. This course will help your marketing teams understand the importance of effective analysis and show them how to collect meaningful data. And, by using the advice in this course, they’ll be able to plan a strategy in order to make customer insights and analysis work for them.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
