Influencer and Affiliate Marketing
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
In marketing, the ultimate goal is to influence consumers. Whether it’s building brand identity, selling products or services, or introducing new concepts or trends, marketing is all about influencing your target audience. Successful marketing connects consumers with brands by presenting something that’s attractive to them. One of the most effective ways to do that, is through influencer and affiliate marketing.
Affiliate marketing gives a brand a personality, and, importantly, a face. Using influencers can take that to the next level, because it gives the brand a recognizable face. While using global celebrities to market brands isn’t a new idea, the social media boom has created a new type of celebrities with huge followings and the power to influence consumers.
What's covered
The benefits of influencer and affiliate marketing
How to identify influencers or affiliates that match your brand
How to create an effective influencer/affiliate marketing plan
Why your teams need this course
This course is ideal for senior leaders, marketing executives, or marketing managers. This course will explore the business benefits of using influencer/affiliate marketing, as well as explain how your marketing teams can use affiliate marketing to help your brand speak to the company’s customers. And by following the advice in this course, your teams will be able to create an effective influencer/affiliate plan as part of the overall marketing strategy.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
