Viral Marketing
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
“It’s gone viral!” You’ve probably heard that phrase before. And, if you use social media, you’ve likely seen viral content, too. Funny videos, catchy songs, and internet pranks shared repeatedly. They attract huge audiences across the globe. The reason they’re so popular is simple. They’re honest, emotive, and relatable. But whether they’re humorous or heartfelt, they strike a chord with mass audiences, not just specific targets.
Viral marketing works in the same way. It’s essentially traditional “word-of-mouth” marketing, but with a modern twist: the addition of tech to spread the word further. Going viral can be a huge boost for brand marketing, because creating content can be cheaper than traditional methods, it offers businesses a global reach, and, if it works, can bring massive returns. But to work, viral marketing relies on people connecting with, and sharing, your content.
What's covered
The benefits and limitations of viral marketing
How to identify opportunities for viral marketing campaigns
How to create and launch a viral campaign, as part of your marketing strategy
Why your teams need this course
This course can help senior leaders in marketing, marketing managers, and marketing executives with viral marketing. It’ll explain what viral marketing is, and how to identify opportunities and avoid pitfalls when creating content. By using the tips in this course, your marketing executives will be able to create campaigns with the potential to send brands into viral overdrive.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
