User Journeys & User Personas
Duration15'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 15'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
You can’t truly understand others until you’ve walked a mile in their shoes. No matter who your customer is, analyzing the journey that’s led them to your product is paramount. Understanding who your target customer is plays a big part in that.
Enter the user persona: a semi-fictional character built up from research, data, and insights into the target customer. Understanding user personas and journeys will enable your teams to personalize customer-service interactions, anticipate needs, offer targeted guidance, identify opportunities to upsell, as well as drive product and service improvements.
What's covered
The common stages of a descriptive user journey
The components of an effective user persona
Tips to iteratively define a user journey or persona for your customers
Why your teams need this course
Understanding the target customer of the company is essential for delivering exceptional service to them.By delving into user journeys and personas, your teams will develop the necessary knowledge to effectively cater to your company’s unique customer base.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
