The Marketing Funnel – From the Top to the Bottom
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
You know that saying, “Cast your net wide”? Well, that’s the best way to begin a marketing campaign. When you start building consumer relationships, you invite as many people as possible to view your product. But, as with fishing, not everyone is going to bite. That’s where the marketing funnel comes in.
The marketing funnel is a great tool for helping your marketing teams visualize your customer’s journey from first interest to final purchase. It helps you and your marketing team understand why some customers remain engaged throughout the whole buying process, and others don’t. Using marketing funnels effectively will help you target relevant buyers, nurture customers, and build loyalties.
What's covered
The key stages of the marketing funnel
The benefits and limitations of the marketing funnel in the digital age
How to create your own funnel to fit your marketing strategy
Why your teams need this course
This course can help marketing managers, marketing executives, and senior leaders to create a strong marketing strategy. They’ll explore the key stages of the marketing funnel, and recognize the pros and cons of using this tool within changing digital markets. They’ll also be able to create your own funnel to fit your company’s marketing goals.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
