The Power of Pillar Pages
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
In ancient Greece and Egypt, things were built to last. Many of their monuments are still standing, despite being thousands of years old. The foundations of a business website should be just as strong. In the modern world, it’s all too easy for a website to disappear into the depths of search-engine rankings. One of the simplest ways to avoid this, is through pillar pages.
Your teams can use pillar pages to give a clear overview of a website, while also providing links to related content. Good pillar pages can help people navigate the company website easily, encourage users to engage with the business, and boost search-engine rankings. This course will show your marketing teams how.
What's covered
The benefits to user experience that pillar pages offer
How pillar pages can promote the company’s digital rankings
How to create and manage your own pillar pages
Why your teams need this course
This course can help marketing managers, marketing executives, and senior leaders. They’ll learn about the benefits of pillar pages and discover how to boost search engine rankings. They’ll also learn to create and manage their own pillar pages to help users interact with the company online.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
