The Power of User-Generated Content
Duration15'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 15'
No. of mini-lessons 4
Resources Development Plan
Course overview
When you take a picture showing off a prized possession like a new car, a handbag, a pair of shoes – whatever it might be – and you share that image online, what you’re doing is publishing “user-generated content” (UGC). Content like this is highly valuable to businesses and brands, especially considering they don’t generally have to pay for it!
This course is all about UGC. It will explore the different forms it takes – from public reviews to posts on social-media profiles – and your marketing teams will discover how marketers can best take advantage of UGC to increase brand awareness and customer engagement.
What's covered
The different types of UGC that can benefit (or damage) a business or brand
Why UGC can have a powerful impact as a promotional tool
How to devise a plan for how you can leverage UGC to connect with your audience
Why your teams need this course
UGC is voluntarily created and shared by users or fans of a brand, product, or service. When it’s positive, it equates to free promotion. Businesses need to monitor how individuals are referring to (and engaging with) their brand, whether it be on social media platforms or any other forum.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
