Getting Hands-On with Google Ads
Duration20'
No. of mini-lessons3
ResourcesDevelopment Plan
Duration 20'
No. of mini-lessons 3
Resources Development Plan
Course overview
Today’s consumers are savvy. Technology has put the world at everyone’s fingertips 24/7, making traditional advertising outdated. To get noticed now, ads must be smart, fast-paced, and targeted at the right audience for businesses to see a good return. So, marketing departments need to be as savvy as the consumers they’re targeting.
To make sure campaigns strike the right chord, your teams need to be trained on one of the most popular platforms: Google Ads. But Google Ads can be a confusing place to navigate if you’re not completely comfortable with it. Your marketing team needs to know what to do with keywords, and how to automate and optimize ads. This course will give them tips and techniques for success.
What's covered
Identifying the types of ads available
Ad Automation, Keyword Research, and Ad Optimization
How to use tips and techniques to help create Google Ads campaigns
Why your teams need this course
Getting every aspect of an ad correct is crucial for the success of ad campaigns. If you work in marketing, this course is for you. It’ll explain the different types of ads available on the Google Ads platform, and how you can make the most out of them through automation, keywords, and optimization.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
