The Power of Google Analytics 4
Duration10'
No. of mini-lessons4
ResourcesDevelopment Plan
Duration 10'
No. of mini-lessons 4
Resources Development Plan
Course overview
Google Analytics is a wonder of modern data collection. It gathers all sorts of data about how people are using the company website. Then it turns all the boring numbers into neat-looking graphics that are easier to read. Amazing, right? But what do they all mean, and why are they important?
Well, in marketing, Google Analytics can be the key to supercharging your advertising campaigns. But for it to be an effective tool, you need to be familiar with its key elements, such as reporting and funnel analysis. And it’s a powerful platform for your teams to use before, during, and after a campaign, to keep building and improving your company’s marketing strategy.
What's covered
The key elements of Google Analytics for marketing purposes
The key benefits of using Google Analytics for marketing
How to use Google Analytics to inform marketing decisions
Why your teams need this course
Google Analytics is a powerful business and marketing tool, but only if it’s used correctly. This course is for anyone working on a marketing team. It’ll explain some key elements of Google Analytics and look at why they’re important, as well as demonstrating how they can be used effectively.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
