Keeping Prospects Engaged
Duration15'
No. of mini-lessons4
ResourcesTakeaway Tasks
Duration 15'
No. of mini-lessons 4
Resources Takeaway Tasks
Course overview
Did you know that since the emergence of social media, research has found that humans have an attention span of just 8 seconds? There’s just so much information to consume that people often can’t focus for extended periods of time.
When you work in sales and marketing, this can be an issue. The game has changed.
It’s a fact that if your teams don’t keep your prospects engaged, then they probably won’t stay prospects for long. So, your teams need to make sure the company becomes encoded into your prospects’ minds, to help keep them engaged and focused on your products.
What's covered
The importance of prospect engagement and the role of brand presence in repeat sales
Key strategies for keeping prospects invested
What Calls To Action (CTAs) are and how to utilize them effectively
Why your teams need this course
Getting prospects to engage is key to making those sales, because if they’re not engaged, they’re unlikely to buy. This means knowing how to keep them engaged is essential. For employees that work in sales, use marketing, or are brand managers, this course will be useful. It’ll help them identify how and why they should engage with prospects, as well as offering useful tips on how to personalize content to help keep prospects invested in the company.
Accredited by CPD
TalentLibrary is recognized as reaching the standards and benchmarks required by the Continuing Professional Development (CPD) Certification Service.
The CPD Certification Service is the world’s leading and largest independent accreditation organization for professional development courses across all industry sectors.
